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Our first step was to focus the navigation by deprioritizing any messages that distracted from book downloads or donations. Adding more content on top wasn’t going to help. Simply put: the primary business goals - getting donations and distributing the book - had too much competition. It had a sprawling main menu housing 117 links, plus page after page of resources, stories, games, quizzes, and educational content. The Life You Can Save is all about making smart giving simple. And, of course, we’d implement some landing pages too.Ī modern, streamlined site to increase conversions

While we were at it, we would also create a flexible, user-friendly CMS on top of a solid infrastructure built for thousands of simultaneous file downloads. It opened up an incredible opportunity for Bilberrry to partner with The Life You Can Save and create a brand new digital experience that could support both the immediate needs - book downloads - as well as the broader goals of the organization.īy Giving Tuesday, the day the 10th Anniversary Edition of the book was going to launch (and only 13 weeks from kick-off), we would modernize the website’s UX, streamline its messaging, and amp up conversions. Why landing pages? Why a book launch? What’s the goal?Ĭharlie explained the point of the book is to increase awareness of effective giving, and therefore increase donations to The Life You Can Save’s recommended non-profits.

But we were inspired by The Life You Can Save’s mission to end global poverty, so we asked the question we ask every potential client we’re excited about: Why? We’re not really a “landing pages” kind of agency. He’d landed a grant to fund launching the 10th Anniversary Edition of Peter Singer’s landmark book The Life You Can Save and was looking for a team to help implement some landing pages on the foundation’s website to promote the free ebook and audiobook versions. In early August 2019, we got a call from Charlie Bresler, the Executive Director of The Life You Can Save.